Marketing Plan for Sonic - 6426 Words

[pic] [pic] [pic] [pic] INTRODUCTION Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. The purpose of this marketing plan is to clearly identify the direction that we have decided to take in order to MARKET our business - to promote our business, attract and retain customers and exploit identified marketplace†¦show more content†¦More ideals than ever in the works which mean we should care for the time between introduction and pick production = We have foreseen this matter and have already planned for our second product launching – Sonic 2000. †¢ Unlimited opportunities for innovation †¢ Varying Research Development budgets: Pay attention to RD is one of the best way for the companies. d. Behavior Factors Consumer behavior is the most important factor which we need to concentrate. The more we understand this factor the more success for our business. In our case, we focus on the following elements: †¢ Users who want to enjoy a PDA with innovative and most up-to-date support services in order to perform their complicated tasks successfully while on the go. †¢ Users who willing to spend money on high-end and integrated products e. Market needs trends â€Å"Trends Shaping the Business Landscape† - (Marketing memo-Philip Kotler and Kevin Lane Keller, 2009. We can see how important role to study about market need trends. We can see the opportunities for our product but it does not guarantee success, even the product is technically potential, especially, for telecommunication product like PDAs. We are going to launch a new product to the existing market, therefore, we need to understand fully about the needs and trend. Below are some of our mainShow MoreRelatedMarketing Plan Sonic Pda3167 Words   |  13 Pagesneed to collaborate on it. This is just one version but it hits all the major points. Our marketing strategy is designed to support our successful entrance into the competitive PDA market. We plan to build brand awareness and image while emphasizing our competitive superiority based on innovation quality, and value. Using all elements of the marketing mix, as well as service and internal marketing, we will educate our targeted segments about the features and benefits of our new PDA and motivateRead MoreMarketing Plan For The Sonic 10001359 Words   |  6 PagesIntroduction Sonic’s marketing plan identifies two consumer and three business markets for the sale of its Sonic 1000, a new state-of-the-art multimedia smartphone. The consumer markets consist of professionals and students; corporate users, entrepreneurs, and medical users are the business markets. The Sonic 1000 is a single device with full functional communication, information storage and exchange, organization, and entertainment. It furnishes multifunction within one device instead of multipleRead MoreSonic Marketing Plan And Exercises916 Words   |  4 PagesSonic Marketing Plan and Exercises A newly start-up company called Sonic is preparing to introduce a new model of mobile phone in the main market competing with the main leaders like Apple, Samsung and others. Sonic is very proud of their smart phone named the Sonic 1000, which is the product to compete with others in the market. The cell phone market is very competitive for changeable trends and combines entertainment with the communication goals. Therefore, the company must prepare themselvesRead MoreEssay on Sonic Marketing Plan1447 Words   |  6 PagesKonstance Sheffield MKT 6661 XTIA – Strategic Marketing Management Chapter 17 1. What communications objectives are appropriate for Sonic’s initial campaign?   Brand Awareness  Ã¢â‚¬â€œ As discussed in the text, brand awareness provides a foundation for brand equity. Consumers are more likely to recognize a package than to recall a brand name.  Chapter 12 discussed ways in which Sonic can use packaging and labeling to support its brand image. Sonic will use red for energy and power, orange forRead MoreSonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago,700 Words   |  3 Pages Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognition hands free operation (Kotler Keller, 2009, p. A5). A marketing consultant group hasRead MoreStrategic Analysis Of Sonic Records Employee Compensation1545 Words   |  7 PagesExecutive Summary The report that is detailed below is a strategic analysis of Sonic Records employee compensation system and their recently added online on-line music warehouse and distributor E-Sonic. By creating this strategic analysis there becomes a pathway to make informed decisions on employee compensation strategies at all levels of E-Sonic. Having this detailed concise report helps provide paramount information for E-Sonic to grow organically and achieve the ultimate company objective of dominantRead More Sonic Drive-In Restaurant Essay examples1123 Words   |  5 Pagesthe greater burger, and to make bigger and better fries. Founded in 1953, Sonic has become the largest drive-in chain in the nation. Sonic was founded by Troy Smith, Jr. in Shawnee, Oklahoma. His dream was to own his own business. Sonic Drive-In keeps the 1950s alive through its chain of drive-in restaurants, each complete with speaker-based ordering systems and carhop servers - some on roller skates. Sonics top competitors are McDonald’s, Burger King, and Wendy’s. McDonald’s is the leadingRead MoreEssay on Sonic 1000 Pda Chapter Assignments11464 Words   |  46 PagesQ. What should Sonics mission be? MISSION Sonic is committed to producing affordable state-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go. Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate? The competitive spheres in which Sonic should operate (Kotler): ïÆ' ¨ Industry: PersonalRead MoreSonic Marketing Analysis Proposal8791 Words   |  36 PagesMarketing Analysis Proposal Part One: Introduction Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognitionRead MoreMarketing Analysis for the Sonic 1000 Pda9811 Words   |  40 PagesMarketing Analysis for the Sonic 1000 PDA Liberty University Strategic Marketing Management – BUSI 520-B06 July 4, 2010 Introduction Years of research and development, along with millions of shareholder dollars, have been invested in the latest technological breakthrough from Sonic. The next step for any new product on the concept-to-consumer road is the development of a marketing analysis. The following pages will provide evidence of countless hours of research the marketing team has

Similarities Of Nelson Mandela - 827 Words

Born in 1758 in Kohala, Hawaii Kamehameha the first became the ruler of all the Hawaiian islands. When Kalani’opu’u, the former ali’i of Hawai’i died, his son, Kiwala’o was to take over his throne, but was taken by Kamehameha. Kamehameha was a powerful leader and role model. He was a tall, strong, and brave ali’i. Kamehameha lived from 1758-1819, till the age of 61. His strategies and techniques would help him strengthen and increase the amount of resources; help him unify the hawaiian islands. Nelson Mandela lived from 1918-2013, till the age of 95 but spent his 27 years in prison due to his actions when he was the leader of the peaceful protest and armed resistance against the white minority’s oppressive regime in a racially divided†¦show more content†¦(History of the Hawaiian Kingdom) Differences that Nelson Mandela and Kamehameha didn’t have in common was their weapons. Kamehameha would use resources from his land such as sharp woods and daggers. Nelson Mandela would use guns and other advanced weapons that were made with metal and scraps. Kamehameha was a very resourceful man compared to Nelson Mandela because when Kamehameha had land, there were no such thing as cannons or nails, only sources such as dirt, wood, plants, etc. Another difference is that Kamehameha would have rules that always usually involved death while Nelson was a patient and positive and always thought that there’s always another choice than death; he was very kind-hearted for example, if someone were to steal something Kamehameha would probably kill that person right away because they should know better while Nelson would just probably make that person to go to a camp to clean and work. Things that Kamehameha would keep the same was the Kapu system, the trading process, and the slaying and killing of enemies. Kamehameha kept the Kapu system because that couldn’t be changed for the Hawaiians because it kept everything balanced. Kamehameha kept the trading process the same that’s how the Hawaiians would have different resources because every island had new materials that many other islands didn’t have. He also kept theShow MoreRelatedSimilarities Between Gandhi And Nelson Mandela843 Words   |  4 Pageshistorical figures tried to make a change by non-violent protest and civil disobedience. The two that I will talk about is Nelson Mandela and Mahatma Gandhi, these two are from two different countries but one place that they have in common in South Africa. Even though Gandhi is Indian, the way his people were treated in Africa made him wanted to make a change in human rights. Nelson Mandela, on the other hand, had been dealing with racial segregat ion or Apartheid since birth. Mahatma Gandhi was born in IndiaRead MoreComparing Martin Luther King and Nelson Mandela1041 Words   |  5 Pagescharacteristics that are comparable in both the lives of Martin Luther King and Nelson Mandela. I. Martin Luther King Jr. and Nelson Mandela performed similar actions in their lives. A. In 1955, Martin Luther King, Jr., fought for the civil rights of the black population in America. B. Similarly, in South Africa, Nelson Mandela fought for the freedom of blacks from apartheid. II. Another similarity between King and Mandela is that they had the same beliefs. A. King firmly supported his nonviolenceRead MoreMohandas Gandhi and Nelson Mandela746 Words   |  3 PagesTwo of the most famous leaders Mohandas Gandhi in India and Nelson Mandela in African. There are many notable peacemakers who are famous in recent history. Mohandas Gandhi was born on October 2, 1869 and Nelson Mandela was born on July 18, 1918. One many have heard about, and the other some might not have heard about. However, they both are well known for many of their good deeds. This essay will show how much the two leaders are different and similar. Mohandas Gandhi was born in Porbandar, IndiaRead MoreA Comparison of Dr. Kings I Have a Dream Speech and Mandelas Glory and Hope Speech1347 Words   |  6 PagesI Have a Dream and Glory and Hope were two speeches given, respectively, by Dr. Martin Luther King, Jr. and Nelson Mandela at times of great need; at times when ignorance and racially-based hubris intertwined themselves in the sparse gaps of human understanding. At first glance, the facets of humanity and blanket tranquillity seem to be in natural accord. Philosophers have struggled with the reason behind the absolute absence of peace as everybody, by definitions both classical and modern, longsRead MorePositive Impact Of Nelson Mandela1254 Words   |  6 PagesHaseeb Sial Ms. Poll Global Studies Honors December 11, 2017 Nelson Mandela   Ã‚  Ã‚   Nelson Mandela was a great leader of South Africa. Nelson Rolihlahla   Mandela was born in South Africa on July 18, 1918. He was an anti-apartheid revolutionary, political leader, and philanthropist, who was the first black and democratically elected President. Before Mandela was elected president, South Africa was a country with a white supremacist government, ruled by apartheid. There were racial tensions between whitesRead MoreMartin Luther King And Nelson Mandela880 Words   |  4 Pages My essay is about the differences and similarities of two famous historical figures, Martin Luther King and Nelson Mandela. Some of the topics I will cover include the backgrounds of the individuals, where are they from, the achievements and accolades and public perception of these people and my personal opinion about everything accomplished in their lives. Mandela and King have some similarities in their lives. Nelson Mandela was born in July 18, 1918 and was a South African against racialRead MoreEssay on Nelson Mandela, My Superhero, Our Superhero850 Words   |  4 Pagesâ€Å"Nelson Mandela was the symbol of justice, equality, and dignity.† (Obama, 2013). He was born in Mveso, Transkei, South Africa on July 18, 1998 as a Madiba clan (Les Prix Nobel, 1993). Since he was young, he always dreamt to be able to contribute to create a free and democratic country where everyone could live in harmony. He started his anti-apartheid movement by joining the African National Congress (ANC) when he was 20 (Cachalia, 2013). He was first banned in 1952, and was finally arrested onRead MoreThe Racial Of Apartheid And The Significant Historical Events Within The 40 Year Period1657 Words   |  7 Pagesthe election of 1948. This construct designed to create â€Å"separateness† between races began a struggle for the next 50 years that can be seen in the music of black African people. The effects of apartheid continued until the election of 1994 when Nelson Mandela was elected president of South Africa and all races could vote in an election for the first time in the country’s history. Apartheid began with the removal of black Africans from their homes and relocation to segregated townships. NeighborhoodsRead More History Of Aparthied as It Refers To Cry the Beloved Country1029 Words   |  5 Pagesthe early 1800’s would have just succumbed to the will of the slave owners. This is why Mandela is considered such a great leader. Nelson Mandela’s message through his speeches was one of hope, which is the only thing the people of Ndotshemi have to thrive on (Chokshi). Alan Paton, the author of Cry the Beloved Country, also believed in hope bringing together the land of South Africa. There are many similarities between the novel and the real life occurrences of the South African Apartheid. In theR ead MoreThe Hurricane Starring Denzel Washington As Rubin, Hurricane Carter And The Handout Provided For Nelson Mandela1286 Words   |  6 Pages In this paper, I am going to compare and contrast the movie The Hurricane starring Denzel Washington as Rubin â€Å"Hurricane† Carter to the handout provided for Nelson Mandela. I will begin with a critical review of the movie. The setting of the movie rotates from past to present, as the movie begin you will notice him in the ring with the middle weight champion and eventually defeat him in the first round with a knock-out. Than the movie switch to him protesting in a jail cell, 193 at Trenton State

Managerial Accounting Anaya Ethnic Food Restaurant

Question: Describe about the Market analysis of Anaya ethnic food restaurant? Answer: Introduction Initial statement of investor and financial investor is starting an ethnic food restaurant company diagram. It is a honest disclosed if the Anaya ethnic food restaurant. The restaurant intended to set business expectation and profitability of the business venture. Anaya determine an exciting restaurant; merge an efficient environment with outstanding and exciting food. The job of the restaurant is to have greater food variety, well-organized and better facility because the customer fulfilment is primary purpose of the business. Anaya will be the restaurant of all type of customer. Anaya will be the preference for middle age and adult people, couples and singles, juvenile and aged, male and female. It will be a complete family restaurant. Employee welfare, training of the staff and participation are evenly important for a successful business. Every employee is treated fairly and with the greatest respect. For the success of Anaya Ethnic food restaurant, the employee will feel a part of this success (Archer and D'Ambrosio, 1983). The restaurant concept combines variety, entertainment, and ambiance and better-quality stuff to generate wisdom of place in order to achieve the ambition of the business plan. The restaurant offers fair profit for the investors and owner of the restaurant and a rewarding system for better performance of the employees. The investor will choose the ethnic food restaurant because it is a unique type of food restaurant (Ardagna and Lusardi, 2009). People always want to try something new kind of entertainment and food is a fundamental necessary thing to fulfil the hunger. In this business, all kind of customer will come. This plan of activity is the formation of a exclusive, and innovative eating environment will make a distinction from other business and also for competition. That's why the investor or owner chooses this plan of activity. Market analysis of Anaya ethnic food restaurant The market analysis recognized the subsequent input attribute as area of chance to provision for restaurant customers: Portion section: Nearly 95% of studys focal point is group endorses having a option of dissimilar size portion. This study is arranged by the table service operator review. The portin selection study is making to offer various size portions. The customer wants more option to choose the taste satisfaction (Bragg, 2013). Menu variety: ethnic restaurants are growing in Sidney. The explosion of global food books, magazine, and TV cooking show is changing the testing spree of customers. In a matter of fact, dining places provide reorganization as ethnic institutions that numbered nearly 78000 in 1999 and recorded sales of 30.5 billion. The dining experience: it indicates the interior decoration, lighting, and former option to develop the dining knowledge and it is an important factor in customer choice. Anaya capture this entire factor into consideration to design of this restaurant. Reasonable price: although the whole restaurant industry has been the increase in 2002/2003, customers are demanding cost for their eating dollar. Anaya's menu is priced at a moderate level, with no entry in excess of A$20 (Droms and Wright, 2010). Anaya ethnic food restaurant is determined to cater to on large customer base. Anaya wishes that all of the employee feels greeting and entertained. For market research Anaya divide the client by segmentation. It contributes to business growth outcrop. The business person Couples The destination customer High-end singles Tourists This market segment has deposable income, fashionable and relaxing restaurant choice. These type of people who repeated others restaurant and bars in the neighbourhood (Garrison and Noreen, 1997). They are expected to expend more on understanding they take in as exclusive, comfortable and sophisticated. The customer are also trying something new, food wise. Market Analysis Year 1 Year 2 Year 3 Potential Customers Growth Business Person 18% 9,925 10,223 11,348 Couples 32% 17,645 18,527 20,565 Tourists 13% 7,168 7,311 7,896 The Destination Customer 8% 4,411 4,499 4,724 High-end Singles 29% 15,991 16,950 18,815 Total 5.76% 55,140 57,510 63,348 Market location of Anaya ethnic food restaurant Sidney is the site selected for Anaya ethnic food restaurant business concept. The outlook of Sidney is active and most progressive development area of Australia. It is a developed city so this is an opportunity for the enterprise (Horngren, 1982). Competition in the market of Anaya Ethnic restaurant is a unique type of business so; there are fewer competitors in the market. The competitors include Zaika, Evlline, Dinner hub, etc. The environment of the restaurant is differing from the other restaurant. Menu of the restaurant is specialized and unique. In this restaurant, all type customer is comfortable. Anaya is a complimentary mingling of international cuisine on a single list (Horngren and Bhimani, 2008). The source of revenue will be alcohol and bar sales. Anaya has all this facilities and also have exotic drinks on the separate menu. The menu pricing is moderate it is another high point of Anaya. The effect of financial decision on the business Anaya have foundation outlay on the food industry and sensible practical knowledge with parallel undertaking. The economic model is taken from the business notion to plane for the most terrible but supervise for the best. The first-year sales volume is under average, seat turn is under average, and food cost is above average. This situation will help to make sure adequate financial planning to contain a practical ramp-up time, and business success, also make sure that the company do not entire venture undercapitalized (Michalos and Poff, 2013). The financial position of the company will help to reach success of the company. 1. Start up Cost Analysis Start up cost are mainly expensed utensils, furniture, reconstructions, start up labour, painting, rent, business license and legal cost, discussion cost connected with opening for a restaurant. At the beginning of industry A$,97000 will be paid for business operation. This is a substantial start-up estimate based on market analysis (Osburg and Schmidpeter, 2013). Anaya will pay for the following A$73311 of current assets during start up the company: Fixture and lighting: A$32250 Bar equipment: A$26183 Sound and televisions: A$8378 Office equipment: A$65000 The owner of the restaurant is executing A$110000 of capital and A$300000 loan guaranty. Anaya obtained an A$130000 grand for re-establishment of building, dependent upon locating in the projected space. Anaya investor is seeking A$200000 of equity venture to fund Anayas start up cost fully. Start-up Requirements Start-up Expenses PROJECT MANAGEMENT $0 Restaurant Consultant (4 months) $15,911 DESIGN $0 Architectural Design $2,195 Structural Plumbing Design $1,368 Mechanical Electrical Design $2,155 Graphic Design $1,185 Electrical Structural Engineering Fees $2,592 Design Consultants (Kitchen, Interior Dining) $9,119 Engineer Architect Fees $7,040 CONSTRUCTION $0 Plumbing $33,244 HVAC (Air Return, Air Ducts, etc.) $19,250 Electrical $7,964 Disposal Demolition $4,122 Structural Construction (4 Months General Labour) $52,099 Facade (Exterior Construction) $3,092 Plaster (Dry Wall) $2,061 Mill Metal Work $8,244 Interior Finishes (2500 - 3000 sq. ft.) $14,538 Flooring $14,622 Fire Alarm System $3,092 Security Phone System $4,615 EQUIPMENT $0 Liquor Control System - Lease $0 Stools, Chairs, Tables, Uniforms $38,025 POS (Point of Sale System) - Lease $0 Glassware, Flatware, Small ware (Bar Lounge) $3,298 Glassware, Flatware, Small ware Supplies (FOH) $8,298 Dishwasher, Ice Glass washer - Lease $0 Kitchen Equipment Freight Fees $2,389 FFE Taxes (Taxes on Purchase) $7,988 OPERATIONAL $0 Capitalized Legal Fees (LLC, Investor Agreements) $7,080 Software: Restaurant/Inventory $5,500 Software: Cost Control $6,000 Impact, Tap Permit Fees $3,115 Business License Temp Certificate of Occ. $1,615 Liquor Licenses $4,615 Utilities, Disposal, Tax Insurance $9,275 Security Deposits (Phone/Elec/Gas/Water) $6,250 Initial Lease Deposits $6,250 Bank Loan Closing Costs $6,250 Web Site Construction $5,800 Initial Marketing, Training PR $19,550 Research Development $3,050 Start-Up Salary (Mngt Chefs) $58,050 Recruiting (Staff) $14,550 Inspections $750 Initial Cleaning Services $1,000 Total Start-up Expenses $427,209 Start-up Assets Cash Required $97,099 Start-up Inventory $27,500 Other Current Assets $73,311 Long-term Assets $65,000 Total Assets $262,910 Total Requirements $690,119 loss at Start-up (Start-up Expenses) ($427,209) Total Capital $12,791 Total Capital and Liabilities $312,791 Total Funding $740,000 2. Cost/ Benefit Analysis Cost benefit will be conducted with SWOT analysis of the restaurant. Strength, weaknesses, are the internal factor and threat and opportunity is an external factor. A complete SWOT analysis of business indicates the proper way to success. Anaya ethnic food restaurant focuses on establishing a physically powerful identity in the community by impressive opening. The restaurant focuses on advertising that is help to increase customer consciousness in the nearby area. Anaya will generate an attractive and entertaining atmosphere with unconquerable quality at a brilliant price. Anaya will be an thrilling and electric restaurant, and that's why it will be the talk of the town. All this is the strands of the restaurant. The price of the menu are moderate, it is also a high point because Anaya is giving extraordinary food at rational prices for the average restaurant dinner. It will increase the profitability of the business. The weakness point may decrease the cost-effectiveness of the ente rprise. The following are the weaknesses of Anaya ethnic food restaurant: the owners throughout understanding of opening and running a restaurant (Ardagna and Lusardi, 2009). International menu is changes every four months it will be the bigger weakness of the business. It is a multi-ethnic restaurant located in core business community. This is also a threat to the company because there are many types of restaurant are present like zaika, evelline, dinner hub, etc. All these are competitor of Anaya, and it will decrease the customer. The opportunity for business is to increase the value of the company. The main opportunity of Anaya is its location. Sidney is the corporate city in Australia. There are many organisations are existed that's why many people are travel every day. Anaya's primary target customers are the business personality and traveller. The biggest percentage of this client section will be looking for a restaurant in which to perform business or family institution, so, they will select Anaya ethnic food restaurant. 3. Break- Even Analysis For the initial year the break-even analysis indicate that the there will be an average running of fixed cost around $60230 every month which consist of full utilities, payroll and overall rent and calculation of other several key running cost.Anayas monthly break-even point is A$92081 with the direct cost of goods sold at 35% of sales. First-year break-even point shows Anaya will get a surplus (Droms and Wright, 2010). As Anaya ethnic food restaurant outlet the start-up point of the business and focus on cost control, it will make the cost of goods sold down, reducing the break-even value and increasing gross margin. Break-even Analysis Monthly Revenue Break-even $83,630 Assumptions: Average Percent Variable Cost 35% Estimated Monthly Fixed Cost $54,703 4. Cost- Volume Analysis (CVP) Analysis Cost volume profit analysis look primarily at effects of differing levels of activity on the financial result of the business. The owner of Anaya knew that how many customers would come in a day and what type of menu they order. They could ensure that stuffing level was exactly accurate and there are no waste occurs in the kitchen. In reality the discussion of such stuffing and food purchases have to be made on the basis of estimation. The estimation will calculated by the past experience. This type of analysis is known as cost volume profit. It will increase the profit volume of the business and it also decreases the wastage of the restaurant. 5. Pro Forma Financial Statement Financial Statement Anaya ethnic food restaurant model is based on selling concept to plan for worst , but manage for best. Anaya have come within reach of the financial plan as follows: Important assumption Risk analysis Sales forecast Break even analysis Profit and loss analysis Income statement The most important assumption in this business is income statement which is state gross margin of the business. The start up phase and of the business increases in year 2 and move the accepted annual sales forecast. This conversion shows the retour ant managing through its start up period and raising its effectiveness and customer loyalty. Last of all the restaurant will expand its customer base and status and rapidly growth will increase in third year. Month by month assumption for income statement are included in the appendices. Cash Flow Statement The cash flow is mainly dependent on the assumption for inventory turnover and billing times. Anaya dont have any credit, so cash flow does not track account receivable. Anaya do not anticipate requiring any supplementary financial support, even the business reach less profitable months. The downturn is integrated in to the revenue discrepancy figures. Balance sheet Anayas proposed balance sheet is become durable. Anaya do not expect difficulty meeting the debt obligation based on accomplishing targets which outline of the plan. On a liner projection, Anaya ethnic food restaurant has appositive net worth beginning in year 3. 6. Discussion Ananias ethnic food restaurant are dedicated to the business and its visibility. The step into this endeavour with assurance and the achievement of the Anaya restaurants of particular prior business hard work. No one effort a business predicts failure, some time venture do not fulfil their commitment. Reference Archer, S. and D'Ambrosio, C. (1983).The Theory of business finance. New York: Macmillan. Ardagna, S. and Lusardi, A. (2009).Heterogeneity in the effect of regulation on entrepreneurship and entry size. Cambridge, Mass.: National Bureau of Economic Research. Bragg, S. (2013).Accounting best practices. Hoboken, N.J.: Wiley. Droms, W. and Wright, J. (2010).Finance and accounting for nonfinancial managers. New York: Basic Books. Garrison, R. and Noreen, E. (1997).Managerial accounting. Chicago: Irwin. Horngren, C. (1982).Cost accounting. Englewood Cliffs, N.J.: Prentice-Hall. Horngren, C. and Bhimani, A. (2008).Management and cost accounting. Harlow: Financial Times/Prentice Hall. Michalos, A. and Poff, D. (2013).Citation classics from the Journal of business ethics. Dordrecht: Springer. Osburg, T. and Schmidpeter, R. (2013).Social innovation. Berlin: Springer. Appendixes Pro-forma Cash Flow Statement Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $1,073,769 $1,211,088 $1,279,204 Subtotal Cash from Operations $1,073,769 $1,211,088 $1,279,204 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $1,073,769 $1,211,088 $1,279,204 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $399,588 $400,788 $429,828 Bill Payments $601,114 $724,989 $745,324 Subtotal Spent on Operations $1,000,702 $1,125,777 $1,175,152 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $47,772 $47,772 $47,772 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $20,000 $10,000 Subtotal Cash Spent $1,048,474 $1,193,549 $1,232,924 Net Cash Flow $25,295 $17,539 $46,280 Cash Balance $172,276 $189,815 $236,095 Pro Forma Balance Sheet Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current Assets Cash $172,276 $189,815 $236,095 Inventory $37,839 $39,175 $38,109 Other Current Assets $73,311 $73,311 $73,311 Total Current Assets $283,426 $302,300 $347,514 Long-term Assets Long-term Assets $65,000 $65,000 $65,000 Accumulated Depreciation $6,500 $13,000 $19,500 Total Long-term Assets $58,500 $52,000 $45,500 Total Assets $341,926 $354,300 $393,014 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $58,194 $59,713 $61,398 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $58,194 $59,713 $61,398 Long-term Liabilities $252,228 $204,456 $156,684 Total Liabilities $310,422 $264,169 $218,082 Paid-in Capital $440,000 $440,000 $440,000 Retained Earnings ($427,209) ($428,496) ($359,869) Earnings $18,712 $78,628 $94,801 Total Capital $31,504 $90,131 $174,932 Total Liabilities and Capital $341,926 $354,300 $393,014 Net Worth $31,504 $90,131 $174,932 Pro forma Income Statement Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $1,073,769 $1,211,088 $1,279,204 Direct Cost of Sales $371,416 $398,407 $406,976 Other $0 $0 $0 Total Cost of Sales $371,416 $398,407 $406,976 Gross Margin $702,353 $812,681 $872,228 Gross Margin % 65.41% 67.10% 68.19% Expenses Payroll $399,588 $400,788 $429,828 Marketing/Promotion $18,656 $22,000 $25,000 Depreciation $6,500 $6,500 $6,500 Leased Equipment $12,000 $12,000 $12,000 Accounting/Payroll Processing $6,600 $6,600 $6,600 Legal Retainer Fees $2,400 $2,400 $2,400 Business Licenses Permits $6,000 $6,000 $6,000 Credit Card Expense $18,576 $19,983 $21,107 Bank Fees $1,200 $1,200 $1,200 Music Entertainment $3,744 $3,744 $3,744 Training / Employee Retention Programs $0 $5,008 $6,008 Repairs Maintenance $9,000 $9,000 $9,000 Utility Services (Gas/Electric/Water/Sewer) $24,996 $26,496 $27,821 Telephone/Communication Expense $1,800 $1,800 $1,800 Insurance: Fire/Theft/Liability/Liquor/Product $20,400 $21,624 $22,705 Restaurant Occupancy Cost (Lease) $75,000 $77,250 $79,568 Payroll Taxes (FICA/FUTA/SUTA) Employee Benefits $0 $0 $0 Exterminator/Trash Removal $4,800 $4,800 $4,800 Dishware/Uniforms/Cleaning Supplies/Decor $11,760 $12,466 $13,089 Printing/Paper/Postage/Subscriptions $9,156 $9,500 $9,500 Facility (Exterior Cleaning/Grease Trap/Hood/Windows,etc.) $3,333 $3,640 $3,640 RD Meals $2,200 $2,400 $2,400 General Business Comps $12,400 $22,850 $23,125 Owner Comps $2,124 $2,124 $2,124 Other Expenses (ComAreaMaint, etc.) $4,200 $4,200 $4,200 Total Operating Expenses $656,433 $684,372 $724,158 Profit Before Interest and Taxes $45,920 $128,309 $148,070 EBITDA $52,420 $134,809 $154,570 Interest Expense $19,189 $15,984 $12,640 Taxes Incurred $8,020 $33,698 $40,629 Net Profit $18,712 $78,628 $94,801 Net Profit/Sales 1.74% 6.49% 7.41%