Marketing Plan for Sonic - 6426 Words

[pic] [pic] [pic] [pic] INTRODUCTION Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. The purpose of this marketing plan is to clearly identify the direction that we have decided to take in order to MARKET our business - to promote our business, attract and retain customers and exploit identified marketplace†¦show more content†¦More ideals than ever in the works which mean we should care for the time between introduction and pick production = We have foreseen this matter and have already planned for our second product launching – Sonic 2000. †¢ Unlimited opportunities for innovation †¢ Varying Research Development budgets: Pay attention to RD is one of the best way for the companies. d. Behavior Factors Consumer behavior is the most important factor which we need to concentrate. The more we understand this factor the more success for our business. In our case, we focus on the following elements: †¢ Users who want to enjoy a PDA with innovative and most up-to-date support services in order to perform their complicated tasks successfully while on the go. †¢ Users who willing to spend money on high-end and integrated products e. Market needs trends â€Å"Trends Shaping the Business Landscape† - (Marketing memo-Philip Kotler and Kevin Lane Keller, 2009. We can see how important role to study about market need trends. We can see the opportunities for our product but it does not guarantee success, even the product is technically potential, especially, for telecommunication product like PDAs. We are going to launch a new product to the existing market, therefore, we need to understand fully about the needs and trend. Below are some of our mainShow MoreRelatedMarketing Plan Sonic Pda3167 Words   |  13 Pagesneed to collaborate on it. This is just one version but it hits all the major points. Our marketing strategy is designed to support our successful entrance into the competitive PDA market. We plan to build brand awareness and image while emphasizing our competitive superiority based on innovation quality, and value. Using all elements of the marketing mix, as well as service and internal marketing, we will educate our targeted segments about the features and benefits of our new PDA and motivateRead MoreMarketing Plan For The Sonic 10001359 Words   |  6 PagesIntroduction Sonic’s marketing plan identifies two consumer and three business markets for the sale of its Sonic 1000, a new state-of-the-art multimedia smartphone. The consumer markets consist of professionals and students; corporate users, entrepreneurs, and medical users are the business markets. The Sonic 1000 is a single device with full functional communication, information storage and exchange, organization, and entertainment. It furnishes multifunction within one device instead of multipleRead MoreSonic Marketing Plan And Exercises916 Words   |  4 PagesSonic Marketing Plan and Exercises A newly start-up company called Sonic is preparing to introduce a new model of mobile phone in the main market competing with the main leaders like Apple, Samsung and others. Sonic is very proud of their smart phone named the Sonic 1000, which is the product to compete with others in the market. The cell phone market is very competitive for changeable trends and combines entertainment with the communication goals. Therefore, the company must prepare themselvesRead MoreEssay on Sonic Marketing Plan1447 Words   |  6 PagesKonstance Sheffield MKT 6661 XTIA – Strategic Marketing Management Chapter 17 1. What communications objectives are appropriate for Sonic’s initial campaign?   Brand Awareness  Ã¢â‚¬â€œ As discussed in the text, brand awareness provides a foundation for brand equity. Consumers are more likely to recognize a package than to recall a brand name.  Chapter 12 discussed ways in which Sonic can use packaging and labeling to support its brand image. Sonic will use red for energy and power, orange forRead MoreSonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago,700 Words   |  3 Pages Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognition hands free operation (Kotler Keller, 2009, p. A5). A marketing consultant group hasRead MoreStrategic Analysis Of Sonic Records Employee Compensation1545 Words   |  7 PagesExecutive Summary The report that is detailed below is a strategic analysis of Sonic Records employee compensation system and their recently added online on-line music warehouse and distributor E-Sonic. By creating this strategic analysis there becomes a pathway to make informed decisions on employee compensation strategies at all levels of E-Sonic. Having this detailed concise report helps provide paramount information for E-Sonic to grow organically and achieve the ultimate company objective of dominantRead More Sonic Drive-In Restaurant Essay examples1123 Words   |  5 Pagesthe greater burger, and to make bigger and better fries. Founded in 1953, Sonic has become the largest drive-in chain in the nation. Sonic was founded by Troy Smith, Jr. in Shawnee, Oklahoma. His dream was to own his own business. Sonic Drive-In keeps the 1950s alive through its chain of drive-in restaurants, each complete with speaker-based ordering systems and carhop servers - some on roller skates. Sonics top competitors are McDonald’s, Burger King, and Wendy’s. McDonald’s is the leadingRead MoreEssay on Sonic 1000 Pda Chapter Assignments11464 Words   |  46 PagesQ. What should Sonics mission be? MISSION Sonic is committed to producing affordable state-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go. Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate? The competitive spheres in which Sonic should operate (Kotler): ïÆ' ¨ Industry: PersonalRead MoreSonic Marketing Analysis Proposal8791 Words   |  36 PagesMarketing Analysis Proposal Part One: Introduction Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognitionRead MoreMarketing Analysis for the Sonic 1000 Pda9811 Words   |  40 PagesMarketing Analysis for the Sonic 1000 PDA Liberty University Strategic Marketing Management – BUSI 520-B06 July 4, 2010 Introduction Years of research and development, along with millions of shareholder dollars, have been invested in the latest technological breakthrough from Sonic. The next step for any new product on the concept-to-consumer road is the development of a marketing analysis. The following pages will provide evidence of countless hours of research the marketing team has