Digital Communication in an Organization-Free-Sample for Students

Question: Discuss about the Use of Digital Communication in an Organisation. Answer: Digital communication is one of the demanding tools used by the company in their day-to-day communication needs. There are various types of digital communication tools used by the organization such as social media, chat messaging, discussion forums, Podcasts and many more. It is known as a multipoint channel of communication through which the personals of the business can communicate with many team members at one time. It is very effective in todays busy life schedule of the employees (Lapidoth, 2017). This essay discusses about the use of social media as a tool of communication in workplace. In doing this, it illustrates the effectiveness of social media tools in driving business growth through advertising and customer attractiveness. Further, it concludes whether use of social media is beneficial for business or not. Digital communication is considered as a tool of transferring information from the sender to the receiver. It helps the sender to share his knowledge with the others in an easier and faster way. The message shared by the sender through these digital tools is encoded and transmitted with the help of signal (Viterbi Omura, 2013). This system of communication has given way to traditional communication tools. In todays world, organizations are expanding their business all over the world. Internet communication tool helps them to keep contacts with their international partners easily (Tiago Verssimo, 2014). There are various types of digital communication medium used by businesses in carrying out effective discussions internally and with external partners. Some of the digital communication tools are digital intranet, chatrooms, discussion forums, podcast, internal blog and social media. It is evident that there is drastic change in todays world and their thinking. People are getting more prone to modern technologies due to their speed and effectiveness. Although people still use some of the traditional ways of communication such as fax, telephone and many more yet the use of social media is increasing. Social media is used in all kinds of business and industry such as retail, mass communication and many more. Use of social media in new industry of Australia is estimated to be 52% compared to other tools ((Rutsaer et. al., 2014) Social media helps the company to communicate effectively with the customers as well as with their employees. Internal sources of social media to help businesses communicate within the office environment are Digsby, Skype, wiki and podcast (Tsimonis Dimitriadis, 2014). These are messaging apps which the company can use internally to transfer messages to their employees internally as well as to their business partners located in different regions. Social media also give them the option to interact with people internationally having a different time zone. They can use emails to send messages to their international partners and the international employees can view those messages according to their own convenience. For example, Skype is a type of a telephone call that is done using the internet. This allows the business personals to call any of their business ventures and partners staying in their country and abroad. This phone call does not need any number. Podcast on the other hand allows the company to send any media files that they want to send other with a facility to download those files (Guo Saxton, 2014). Thus social media reduce the complexities in the flow of business information that might occur in traditional method of business communication. Social media is also an effective tool that an entity can use to communicate with its customers on a daily basis. Todays customers are highly active in the social media sites especially the young generation. They depend on online shopping sites for almost all their items (Hutter, et. al., 2013). Company benefits in many ways from these social networking sites that they create for their products. Online sites are increasing day by day for almost all the companies. Social sites allow the company to create a platform of rating where the customers can go and rate their products and services. Companies on the other hand can review these ratings and reformulate the fields that received poor ratings. This helps the company to grow according to the needs of the customers. Social media is also an effective platform for the company to carry out their advertising needs. Online portals and ads offer a great way to communicate with the people that add to their brand awareness. Brand awareness on the other hand helps to increase their brand value and customer attention. Online media advertisement such advert, Facebook page, Twitter is cost effective and does not add to the burden of the company financials (Kwok Yu, 2013). A small or new organization can easily adopt social media for advertising their products and service without much investment. This is one of the many reasons the company is using social media for interacting with their customers. Company can just hire a web designer to design their website and post it on the social media sites that are used by maximum customers. The most reasonable and commonly used social media platform for advertising is through Facebook page. Social media also allows the customer and the organization to share their views and idea. The online website created by an entity allows the consumers to review the products they have bought from that site and also comment on it. This on the other hand allows the brand to realize the areas they are lacking and bring innovations wherever needed to built its brand value (Mowery, 2015). There are also like options available on the page where the customers can place their likes and dislike for an item. This allows the company to know the rate of acceptance for the product. This shows that the company can gain a lot from social sites without much investing on it. It is also a good way a business can ananlyze their competitors as social media is open to everybody. Thus, after analyzing the competitors the company can take required initiative to put themselves above than others (Agnihotri, et. al., 2016) Social media is also effectively used by the small household that are aiming to start a small business. The Facebook page can be created easily by the young members of the family and post it without much effort. Thus, social media gives a sense of motivation to the middle class family to initiate some change in their daily life. It is a great way to help increase a small business to a huge an developing one. From the above analysis it can be interpreted that social networking can offer a promising tool of publicity for any brand or small company easily. It helps the company or any entity to build a healthy relationship with its customers and partners. It is one of the most useful place here the brand can recognize the customer embracing power of its brand and move accordingly. It also reduce any kind of problem that occurs in traditional method when many number of members are available within the discussion. It has allowed the organizations to expand their business internationally as they might not face any communication gap with the technology improvement of social media. Thus, social media has made lie much easier and worthful for the business personals. 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