Digital Communication in an Organization-Free-Sample for Students

Question: Discuss about the Use of Digital Communication in an Organisation. Answer: Digital communication is one of the demanding tools used by the company in their day-to-day communication needs. There are various types of digital communication tools used by the organization such as social media, chat messaging, discussion forums, Podcasts and many more. It is known as a multipoint channel of communication through which the personals of the business can communicate with many team members at one time. It is very effective in todays busy life schedule of the employees (Lapidoth, 2017). This essay discusses about the use of social media as a tool of communication in workplace. In doing this, it illustrates the effectiveness of social media tools in driving business growth through advertising and customer attractiveness. Further, it concludes whether use of social media is beneficial for business or not. Digital communication is considered as a tool of transferring information from the sender to the receiver. It helps the sender to share his knowledge with the others in an easier and faster way. The message shared by the sender through these digital tools is encoded and transmitted with the help of signal (Viterbi Omura, 2013). This system of communication has given way to traditional communication tools. In todays world, organizations are expanding their business all over the world. Internet communication tool helps them to keep contacts with their international partners easily (Tiago Verssimo, 2014). There are various types of digital communication medium used by businesses in carrying out effective discussions internally and with external partners. Some of the digital communication tools are digital intranet, chatrooms, discussion forums, podcast, internal blog and social media. It is evident that there is drastic change in todays world and their thinking. People are getting more prone to modern technologies due to their speed and effectiveness. Although people still use some of the traditional ways of communication such as fax, telephone and many more yet the use of social media is increasing. Social media is used in all kinds of business and industry such as retail, mass communication and many more. Use of social media in new industry of Australia is estimated to be 52% compared to other tools ((Rutsaer et. al., 2014) Social media helps the company to communicate effectively with the customers as well as with their employees. Internal sources of social media to help businesses communicate within the office environment are Digsby, Skype, wiki and podcast (Tsimonis Dimitriadis, 2014). These are messaging apps which the company can use internally to transfer messages to their employees internally as well as to their business partners located in different regions. Social media also give them the option to interact with people internationally having a different time zone. They can use emails to send messages to their international partners and the international employees can view those messages according to their own convenience. For example, Skype is a type of a telephone call that is done using the internet. This allows the business personals to call any of their business ventures and partners staying in their country and abroad. This phone call does not need any number. Podcast on the other hand allows the company to send any media files that they want to send other with a facility to download those files (Guo Saxton, 2014). Thus social media reduce the complexities in the flow of business information that might occur in traditional method of business communication. Social media is also an effective tool that an entity can use to communicate with its customers on a daily basis. Todays customers are highly active in the social media sites especially the young generation. They depend on online shopping sites for almost all their items (Hutter, et. al., 2013). Company benefits in many ways from these social networking sites that they create for their products. Online sites are increasing day by day for almost all the companies. Social sites allow the company to create a platform of rating where the customers can go and rate their products and services. Companies on the other hand can review these ratings and reformulate the fields that received poor ratings. This helps the company to grow according to the needs of the customers. Social media is also an effective platform for the company to carry out their advertising needs. Online portals and ads offer a great way to communicate with the people that add to their brand awareness. Brand awareness on the other hand helps to increase their brand value and customer attention. Online media advertisement such advert, Facebook page, Twitter is cost effective and does not add to the burden of the company financials (Kwok Yu, 2013). A small or new organization can easily adopt social media for advertising their products and service without much investment. This is one of the many reasons the company is using social media for interacting with their customers. Company can just hire a web designer to design their website and post it on the social media sites that are used by maximum customers. The most reasonable and commonly used social media platform for advertising is through Facebook page. Social media also allows the customer and the organization to share their views and idea. The online website created by an entity allows the consumers to review the products they have bought from that site and also comment on it. This on the other hand allows the brand to realize the areas they are lacking and bring innovations wherever needed to built its brand value (Mowery, 2015). There are also like options available on the page where the customers can place their likes and dislike for an item. This allows the company to know the rate of acceptance for the product. This shows that the company can gain a lot from social sites without much investing on it. It is also a good way a business can ananlyze their competitors as social media is open to everybody. Thus, after analyzing the competitors the company can take required initiative to put themselves above than others (Agnihotri, et. al., 2016) Social media is also effectively used by the small household that are aiming to start a small business. The Facebook page can be created easily by the young members of the family and post it without much effort. Thus, social media gives a sense of motivation to the middle class family to initiate some change in their daily life. It is a great way to help increase a small business to a huge an developing one. From the above analysis it can be interpreted that social networking can offer a promising tool of publicity for any brand or small company easily. It helps the company or any entity to build a healthy relationship with its customers and partners. It is one of the most useful place here the brand can recognize the customer embracing power of its brand and move accordingly. It also reduce any kind of problem that occurs in traditional method when many number of members are available within the discussion. It has allowed the organizations to expand their business internationally as they might not face any communication gap with the technology improvement of social media. Thus, social media has made lie much easier and worthful for the business personals. References Agnihotri, R., Dingus, R., Hu, M. Y., Krush, M. T. (2016). Social media: Influencing customer satisfaction in B2B sales.Industrial Marketing Management,53, 172-180. Guo, C., Saxton, G. D. (2014). Tweeting social change: How social media are changing nonprofit advocacy.Nonprofit and Voluntary Sector Quarterly,43(1), 57-79. Hutter, K., Hautz, J., Dennhardt, S., Fller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook.Journal of Product Brand Management,22(5/6), 342-351. Kwok, L., Yu, B. (2013). Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications.Cornell Hospitality Quarterly,54(1), 84-94. Lapidoth, A. (2017).A foundation in digital communication. Cambridge University Press. Mowery, D. C., Nelson, R. R., Sampat, B. N., Ziedonis, A. A. (2015).Ivory tower and industrial innovation: University-industry technology transfer before and after the Bayh-Dole Act. Stanford University Press. Rutsaert, P., Pieniak, Z., Regan, ., McConnon, ., Kuttschreuter, M., Lores, M., ... Verbeke, W. (2014). Social media as a useful tool in food risk and benefit communication? A strategic orientation approach.Food policy,46, 84-93. Tiago, M. T. P. M. B., Verssimo, J. M. C. (2014). Digital marketing and social media: Why bother?.Business Horizons,57(6), 703-708. Tsimonis, G., Dimitriadis, S. (2014). Brand strategies in social media.Marketing Intelligence Planning,32(3), 328-344. Viterbi, A. J., Omura, J. K. (2013).Principles of digital communication and coding. Courier Corporation.

Sat Essay Samples 2018 - the Conspiracy

Sat Essay Samples 2018 - the Conspiracy So you wish to understand how to beat the SAT Essay. The essay is actuallyn't that important. The SAT Essay demonstrates how well you realize the passage and utilize it as the foundation for a well-written, thought-out discussion. The SSAT essay is the initial portion of the SSAT exam. The same is true for writing during the SAT Essay part of the test. There's no composite SAT Essay score (the 3 scores aren't added together) and there are not any percentiles. Both tests include optional essays whose scores aren't included in the last composite scores. SAT practice tests contain quite a few of essays on diverse topics. Schools for richer kids are somewhat more likely to do that. Therefore, in case you decide not to compose the SAT essay, you won't be in a position to apply to these schools. A standard question regarding SAT scores is whether the entire mess can be prevented by skipping the essay. Your essay rating will appear on every score report you send to colleges, no matter whether the school demands an essay. A regularly scheduled sit down together is certainly a good idea. All the information that you will need to compose your essay will be contained in the passage or in notes about it. Amongst others, among the best techniques is to produce an overall outline of the essay. Among the examples given is to make sure that you are in possession of a lengthy essay. You won't pass if the paragraphs aren't balanced. A thesis statement expresses the major idea of the entire essay. Also, keep in mind that the last prompt permits you to submit a present essay or even create your very own prompt. The only person who's accountable for the way that your life works out is you. My rat question creates a whole lot more sense. There isn't any way it's harmful. If all brains aren't going in the exact direction in the exact same way, problems are sure to arise. Glued to the stage sight, the youthful girl wondered about the prospective results of the competition. There isn't any way to spell out the feelings you experience when you lose your residence. The ideal way to get the great grades is to do things exactly in how you're told to. In a couple of minutes, you may truly be feeling friendlier. What You Must Know About Sat Essay Samples 2018 Again, you don't have to demonstrate everything your child has done, only a representative sample. 1 beautiful morning run may change your day and make all of the difference. The show starts in 1 hour. Since you might guess, he's not having a great day. Then at the close of the period there isn't any question about who's accountable for what. You've got ample time to make sure that you fully grasp the passage, and it's important you do so in order to acquire the maximum reading category score possible. You may even be in a position to read examples from previous students to receive your creative juices flowing. So as to make a high reading score, additionally, it is imperative that you write a considerable volume. The Dirty Truth on Sat Essay Samples 2018 Well, here's a list of strategies to earn your essay even better, if you practice in advance. Another kind of evidence that's often employed as an alternate to actual facts or statistics is the anecdote. Thus far, the data in the course I have taken seems to be quite sequential, therefore making it a lot less difficult to follow along. So, as an example, a single incorrect answer on a single administration could equal a few incorrect answers on a more challenging edition. E nhancing your writing skills is among the most crucial things you can do in order to prepare for college applications. Being graded all of the time is truly crippling the students. Students lead busy lives and frequently forget about a coming deadline. Teach students to read an assortment of writing prompts. At times it can even correct aged errors in thought and set an end to wrong actions. The question isn't really seeking your opinion. The Lord started to move in our hearts 5 years ago to find a sterilization reversal. For others, it takes much more time to earn a choice.

Essay Topics Relating to the 13th Amendment

Essay Topics Relating to the 13th AmendmentOne of the topics that you can write on in your college essay topics pertaining to the 13th Amendment is, 'the right to vote for black men and women.' You may want to include this information in the text of your essay. It may be good to add it as an afterthought. Just as people did before the amendment was passed, this topic may be a perfect one to discuss when your professor asks you to come up with an argument on the amendment.The essay topics pertaining to the 13th Amendment may include a discussion of how early Americans were concerned about how black men and women were treated during the period of slavery. This is the type of concern that led to the amendment. If you feel that the amendment should be repealed, then you may want to mention this fact.People may have argued about whether or not these people should have been allowed to vote because they were considered a free person, or should they have been put in the ghettos where they be longed, and then served in the same way as any other dark-skinned people? If you feel that black people should be allowed to vote, then you will need to discuss the history of that time period. Maybe you can discuss what efforts were made by African Americans and other groups to change the ways in which people were treated.One of the first articles written about the amendment was written by Theodore Roosevelt. He said that the voting rights of black men and women would make their future better. He suggested that, in some ways, these rights might make their lives better, and so they should be given the right to vote.In many instances, many black men and women could not vote due to lack of money and education. The right to vote for those who had neither would give them the opportunity to overcome that situation. They would no longer have to be in the ghettos that were areas where they were treated as second-class citizens.There are different reasons why some people do not have the rig ht to vote. There are many groups and people who may not be able to afford to get an education or have the financial resources to do so. Others were born in areas where the voting process was not practiced very much. These people may be considered second-class citizens.Sometimes the right to vote is not handed out to the people because they are descendants of immigrants who came to this country and did not belong to a particular group, but they also did not have a home of their own. It might be possible that the reasons for this could be lack of education and money. Others did not have the right to vote at all because they did not know the right way to petition the government. The ability to get an education and to make changes that would have an impact on their lives might not have been given to them.Even though many people that have not had formal education might be able to run for office, others may have been denied the right to vote because they didn't have the right connections . There may be some people who never have been able to make it in life because they didn't have the opportunity to make it in the past. Their first chance may have been denied them. When you realize that the right to vote for black men and women may lead to greater equality for all people, you may be more inclined to give it a try.

Research Paper Topics for Vietnam War Fundamentals Explained

Research Paper Topics for Vietnam War Fundamentals Explained Top Choices of Research Paper Topics for Vietnam War If you're scared of writing a bad high quality paper, you can depart from your assignment to us. It is not important to us, whether you're too busy on the job concentrating on a passion undertaking, or simply tired of a seemingly infinite stream of assignments. To start, make a new project and choose the proper Style. Thus you're going to be in a position to impress your teachers with the standard of your writing instead of the eccentricity of your topic. Students lead busy lives and frequently forget about an approaching deadline. In addition, we understand there are strict lecturers who will penalize you in case you submit your assignment late. The sources for the war can be confusing, and frequently times change from source to source. In Vietnam the people were used to the modest village-centered life for quite a long moment. Basically, the US was attempting to block the general spread of Communism. It is not something on the epidermis, it is a change of the skin's structure. You may also secure different discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. However, you can be certain that you're getting a fine work for the price tag you're paying. Really Amazing rates NO PRESCRIPTION REQUIRED! Discuss if Operati on Frequent Wind at the conclusion of the Vietnam War proved to be a successful results of the war for a whole. It is one of the greatest wars that ever happened in the history of the world. Focusing on the timeframe of 1964-1975, analyze the manners in which the Vietnam War magnified economic, social, and political tensions in the usa. Irrespective of which war you're likely to write about, whether it's the Civil War, WWI, WW2, Vietnam or Iraq War, you need to first decide on your topic and pick a technique of approach to utilize in writing the war essay. For instance, you will hardly be ready to write about colonization generally speaking. A number of these treaties were made to stop the outbreak of massive scale wars later on. Alternatively, you will center on the matter of smallpox epidemics and their part in the history of America. In doing that the united states further emphasized the crucial value of democratic governments. We would like your essay to be exactly what it is you are searching for and offer unlimited revisions till you're fully happy with the last essay. You should first think about the way the paper will look like and the way you will write it. Below you'll find some of the best American history research topic suggestions for your paper. This is the reason why it is quite important to find Vietnam War essay topics that won't offend some of your readers. It is possible to structure the content as you like, but it's advisable to begin with the most crucial suggestions and points of discussion. If you'd like to contribute a question to this page, please get in touch with us. It's advised to select a topic that is truly interesting for you. And the topic you pick for the paper is 1 thing that could help you get serious points. But it wasn't until 1995 that President Clinton normalized relations between the USA and Vietnam. Discuss the use of someone in US history. In any case, you can join with the computer and apply the HD camera for a webcam when chatting with friends online. While there are numerous quacks online waiting to scam you off your hard earned cash, you can be certain our services are credible, highly reputable, and more to the point, trustworthy. After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. We've got a fantastic client history, which has helped us build a good reputation for being the very best writing service you are able to trust.

How to Write a Personal Disaster Essay

How to Write a Personal Disaster EssayPersonal disaster essays, also known as the personal disaster story, are a great way to express your feelings. In fact, most students start off their college career by writing an essay on their personal tragedy. It is a quick way to get yourself familiar with the standard writing style and the kind of writing you need to do in a college-level essay. If you don't have a short story or a short essay, writing a personal disaster story is a great way to learn.Before you start writing your personal disaster story, you need to have an idea in mind. You should already know what you want to say when it comes to the personal disaster part of the essay. You will need to decide whether you want to speak about your own personal disaster or about another person's personal disaster. This will help to avoid clashing viewpoints or debate when writing the personal essay.Your first step should be to figure out how to write the personal essay. First of all, you nee d to find a topic that you can write about. A popular choice for personal essay topics is the story of a student's personal misfortune. It is also common to talk about one's job performance, rather than the personal cause of the accident. The personal essay doesn't have to be about personal injury; it can be a personal writing about anything from raising a family to dealing with family problems.Make sure you have a brief outline of the entire essay. Find out the main points you want to discuss and then determine where in the story to begin and end the essay. Some writers prefer to begin by telling a little about the personal event and then describe how things have changed since the accident. You can then go into what has happened since the accident and describe the lifestyle that you have since lived.When you are starting out to write your personal essay, there are several things to consider. First of all, make sure that you use the same format as a standard college-level essay. Thi s means that you write in the first person and write in first-person first. There are also guidelines about when you write the name of the student and the first names of those who are interviewed. Check with your school's writing course to see if these guidelines are followed by your teacher or fellow students.If you want to write a personal essay, you will also need to have a paper template to use for your personal essay. Many students often end up going back to their professors and telling them that they need a paper template to use while writing their personal essay. If you don't have a paper template yet, you may want to go online and look for templates so that you can get started right away.Even though you are starting out with a short personal essay, you should still write the essay in a professional manner. Write in a certain type of font, and you should avoid using italics. You will also want to avoid writing too much of the story; only include enough to tell how your life h as changed since the accident.After you write your personal essay, make sure you review it over a few times to make sure that you don't miss any details. You will also want to revise it several times. This is important to make sure that you will have something that is completely accurate when it comes to the personal disaster essay.

Rhetorical Strategy Commercial Essay free essay sample

Commercials are not always just informative, some convey a message so strong it leaves you thinking about it when it’s over. Most people could care less about watching commercials and would consider them a waste of time, but an opposite handful comes to find them interesting and useful. Many commercials target certain audiences, having the ability to draw the viewers in closer and closer wishing that it were never over. The Guinness Basketball Commercial of 2013 was a top-viewed ad around the nation for it is something that you do not see everyday. When watching this commercial rhetorically, you see things that many normal viewers would not and how well directed this piece of work really is. The Guinness Basketball Commercial exemplifies the aspects of Pathos and Ethos, delivering a inspirational message nationwide through the use of dedication, loyalty, and friendship. This commercial demonstrates dedication, giving up one’s own time to better off a friend that they care about. We will write a custom essay sample on Rhetorical Strategy Commercial Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the video, nine normal men play wheelchair basketball with their friend who is disabled and cannot enjoy the same experiences they are able to. This is very powerful because you are able to extract the fact that there is not a shot these men would be playing like this if their other friend did not have the ability to walk. Using the rhetoric concept of pathos, the audience is drawn into a state of inspiration and feels what the disabled character has to go through. When they stop playing, the other nine men stand holding the door open for their friend and exit the gym. This makes the audience feel the entitlement of respect for the players who give up their legs just to make their buddy feel included. The disabled man is filled with joy that he has a group of friends who are willing to do anything to make him feel a part of something. This is shown by his positive body language and reactions. The end of the commercial is composed of them going out for a drink after a hard fought, while fun game of basketball. The director is easily able to connect to the focused audience making them want to watch it over and over again, creating more success for the commercial. All in All, through dedication the commercial is titled as one of the most inspiring and most watched ad in 2013. The commercial also delivers a strong message through the use of loyalty for one another. This commercial connected to me especially because I have the type of friends where I know they would do the same for me if I were in a situation like this. While watching this ad, the audience does not know that the other players are able to walk. When finding out, you are given a feeling of happiness and awe not expecting this would be the outcome. This video really captures the element of pathos to make sure the audience stays focused on the commercial with the competitive gameplay and inspiring music in the background. Faithfulness is enticed throughout the entire commercial because even if they were all disabled, it is clear that this group of friends would stick together through any obstacles thrown their way. Even though the commercial does not give away the message of loyalty right away, you can still see glimpses of devotion between the characters and how much they care for each other. After all that is the meaning of being loyal, having someone’s back no matter how bad the outcome looks. This commercial is intended for a more specific audience rather than the general public. Mainly for those who have a good friend that cannot share the things that they are able to do and are willing to help them out. It may even be for those who do have a problem or disability who want to experience activities others can. The possibilities are endless and loyalty is a major characteristic played in the creation of this commercial. Lastly, this commercial is based off the sole purpose of friendship and what it means to be a good friend. While watching you can already tell this group of guys are comfortable with each other and have a strong bond. But when the defining moment comes and you see them stand, the audience is mind blown and friendship becomes an understatement. Sympathy is given to the character in the wheelchair, but at the same time an emotion of jealousy is also exposed towards him for having such a solid gang that cares and loves him. This makes the viewers start to ask themselves, do I have the type of friends that would do the same for me? That one final scene of them sitting around the table and having a beer, defines pathos the most. You see so many other videos and photos of men talking and smiling drinking a beer, it almost acts as a universal definition of the term friendship. The beautiful thing about this commercial is that it is very rare. You don’t hear of everyday situations like this one happening, so it makes it that much more special adding inspiration. And for those that are caught in a situation like this, words cannot even describe how much this ad must have meant to them. Even though many people are not affected or can relate to themselves to this commercial, it gives a sense of hope that there is still good in this world and true friendship still exists. This ad also embeds the rhetoric concept of ethos to tie in credibility along with the amount of pathos that was used. By using a well-known and prestigious beer commercial, the video becomes extremely credible and valid. The audience is put on their feet wondering what will happen next in the commercial which makes it a successful commercial kicking out any previous thoughts they may have had before viewing the short advertisement. You are able to tell that the director put a lot of thought and did a very well job in the creation of this commercial. No one likes watching commercials, but after seeing ones like this, it send chills down your spine making you crave for more. The commercial states, â€Å"The choices we make, reveal the true nature of our character†, and it could not have been said any better with the emphasis on dedication, loyalty, and friendship.

Healthcare Policy Essays

Healthcare Policy Essays Healthcare Policy Paper Healthcare Policy Paper Essay Topic: The Healers Social justice is a concept of fairness, whose aim it is to expose and bring to end social inequalities. The argument is that all social primary goods should be distributed equally, if there is unequal distribution then it should favor those who are least advantaged. The utilitarian view supports the principle of the greatest good for the greatest number. Classic utilitarianism was a social reform movement whose goal was to improve the living conditions of the less privileged in the hope of creating a civilized society where both concern for oneself and the common good could occur (Almgren, 2006). According to utilitarianism, utility is an intrinsic good and actions are judged as right or wrong depending on how much happiness or pleasure they can produce. In his book, Rawls shifts the utilitarian focus from a concern for good to a concern for right. In affirming that ‘right’ had a great priority than ‘good’, Rawls then asked, ‘what is the most basic civil right?’ the principles of justice that we put across were the liberty principle and social and economic principles. Examples of basic liberties include political liberty, freedom of thought, liberty of conscience, right to own personal property among others (Almgren, 2006). The second principle of social and economic equalities states that these equalities should be arranged to ensure that all offices and opportunity. Fair equality does not mean merely that positions should be open on merit; rather that everyone is presented with the opportunity to acquire the skills of the position. The US healthcare policy presently does not have a prevailing basic for social justice; instead many principles of distributive justice are used: for people over 65 and younger people with certain medical conditions, healthcare is a right of citizenship. For the young working class American, healthcare is a right of employment, of having private insurance and in some cases both. Middle-class Americans find themselves in a situation where they have to pay for the care of the elderly and also for their own care and that of their children. In social justice principle justified norms can be established in various ways and these are the principle of distributive justice. Among these are egalitarianism where every person receives equal benefits and burdens, merit-seniority where persons are rewarded according to the length of time they have held a job. Socialist where people are given burden according to abilities and benefits based on needs. The libertarian’s principle states that benefits are obtained as others give them voluntarily and as the individual creates them for themselves, through labor with material that they own rightfully. Socialist healthcare would be provided in a social government where being a citizen, entitles the individual to basic coessential services like education, income and healthcare. If the United States had a national coverage in effect it would be socialist healthcare. The current system only has features of this in those over 65 years. The basic principle in the social justice, theory is impartiality that is that every one’s life is important and equally so. The has been applied to healthcare so that basic treatment includes treating conditions which hinder ones functioning, affect one’s well-being and cause suffering. Awarding young working classing Americans insurance cover based on distribution principle of merit-effort or merit-output where persons are rewarded according to their work effort and quantity and quality of work. Evolution of healthcare policy During the preindustrial times medicine was more domestic than professional, medical practitioners were more of traders, there was no health insurance, private or public. Medical training was inexistent and most hospital offered services for free, the quality of services was poor so most people hardly went to hospitals. People relied on faith healers, medicines sales people and a few physicians. As the 19th century began most Americans began to view healthcare as a science and physicians became more dominant. Before World War I government involvement in healthcare was kept at a minimum and was limited to public health and health issues in time of war and treaties. The federal government began to get involved in healthcare for two reasons, one was to meet healthcare policy goals and the other more important at the time was to enable framing and reframing of political philosophy that would outline the roles and boundaries of federal role. Among the first acts of involvement was the legislation that taxed wages of seamen to aid establishment of the US Marine Hospital Service. Other Acts followed namely the National Quarantine Act, War Risk Insurance Act that availed medical benefits to war veterans and the Vocational Rehabilitation Act and the World War Veteran Act. (Almgren, 2006). At this time government involvement was aimed more at promoting industry and productivity than at the welfare of workers The major policy goals after World War II involved investment in healthcare infrastructure by granting hospitals tax exemption, training health professionals with government grants and financing medical research among others. Between 1965 and 1975 healthcare was expanded to increase accessibility by the poor, disabled and elderly through Medicare and Medicaid. This shows inclusion of the concept of social justice. From 1975 the focus has been on cost containment of healthcare. The inflation of healthcare currently makes it difficult even for the middle class to access healthcare. Then increasing cost of healthcare has been contributed to by advances in medical technology. This have increased knowledge and led to specialization causing people to live longer and a need for staff training, requirement of new facilities the cost of which have to be shouldered by the consumer. This leads to disparities in the provision of health. Due to the finite nature of resources in the health sector it has been difficult to apply an egalitarian system in meeting the needs of the public hence as indicated by the history of US healthcare most of the policies have been for the greater good rather than to meet needs of individual citizens equally. This is likely to be the trend and it should be so.